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Showcasing Bajan Innovation At Work
Published on June 18, 2013 by admin

SHOWCASING BAJAN INNOVATION AT WORK

BMEX, Barbados’ premiere manufacturers’ exhibition, presents a unique opportunity to see Bajan innovation at work.  Every year, new entrepreneurs as well as longstanding producers use this exhibition as a platform to unveil new products and introduce them to those who visit the four-day event at the Lloyd Erskine Sandiford Centre.

The Barbados Investment and Development Corporation (BIDC) has been a major sponsor for seven years and the objective of their involvement is to highlight some of the best in locally manufactured products and services amidst a lively atmosphere of entertainment, fashion shows, food and beverage sampling, and product giveaways.

The BIDC is again erecting a pavilion for small businesses which provides an opportunity for several manufacturers to showcase their talent and products. This  pavilion will  feature nine emerging companies: Regal Elegance, specializing in the production of  Ladies’ corporate, bridal and formal wear; Catori’s, which produces leather shoes and accessories; Rykii dE Jude Inc, producer of the Pneuanér line of Sea Island Cotton clothing; The Healing Power of Touch, a full service skincare clinic and spa; Ibis Bath and Body, a manufacturer of natural soaps, bath salts, scrubs and creams; The Barbados Cosmetology School, which offers courses in cosmetology, nail technology and hairdressing; Aliboo’s Xtreme Nails, with services including manicures and pedicures, acrylic and gel nails, and nail technology; Uhuru Fashions, a design house producing cultural wear and accessories for all occasions and Metal Artistry, which produces unique pieces of jewelry and art, and specializes in the conservation and restoration of fine metalwork.

In keeping with the overall BMEX theme of An Explosion of Bajan Spirit, these companies were especially selected by the BIDC’s BMEX Planning Committee to showcase the application of creative imagination in achieving a personal image transformation. The intention is really to bring together a full suite of complementary products and services, from hair and skin care to nail services, attire, footwear and accessories for ladies and gents.

The companies are all clients of the Corporation’s Entrepreneurial Development Division; and the BIDC’s Design Unit has been assisting these emerging companies in getting ready for BMEX by ensuring that their product and packaging design and promotional materials are market ready and that the exhibition area is designed to give them stand-out in the crowd status. In addition, the Pavilion will be outfitted with LCD video screens to present the story of each exhibiting company, its product and service range.

BIDC Chief Executive Officer, Dr. Leroy McClean commenting on the Corporation’s participation in BMEX stated that “The BIDC is committed to the continued development of the manufacturing sector and welcomes the opportunity to partner with the BMA and other sponsors to make this year's BMEX an outstanding success.”

He noted “BMEX provides an excellent opportunity for Barbadian manufacturers to showcase their products and to get feedback from the general public.  When a manufacturer exposes an item to the public at an event such as BMEX, it should be with the understanding that the product is now in the market place.  That product should therefore be market ready: that is, one should not be in a situation where having seen a product and having a desire to purchase it, one then discovers that it is not readily available.  Exhibitors must therefore be prepared to collect information from the public's feedback in order to ensure that this information can be used to improve the product or make it more appealing to the public.”

He added, “I am particularly looking forward to seeing what the fashion designers have to offer this year because I believe that this is an area that holds tremendous potential for development.”

For the BIDC, BMEX has proven a key portal in building relationships within the community. Attention is therefore also being focused on putting BIDC’s services and programmes of assistance on show. Visitors to the corporate booth will be able to browse and take away information on the BIDC services portfolio and will also get the opportunity to speak to BIDC personnel who will be there every day of the exhibition. Entrepreneurs especially could gain some valuable insight and business development advice.

Be sure to look out for the BIDC Pavilion at BMEX 2013.      


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